Marketing Process

At ESAN Group, we will work with you to determine the best Marketing initiatives for your business. There is no such thing as a “packaged” solution for Marketing. Marketing is multi-faceted and should be specific to your business vision.

Marketing needs to be clearly defined before it can be perfectly executed. Register today for a FREE 30-minute consultation. To get the process started, we will meet with your team and develop a thorough creative brief. Based on the needs of your business, we will propose a Marketing plan that will ultimately drive sales to your business while building brand loyalty.

Digital Marketing

Digital marketing is defined by the use of numerous digital tactics and channels to connect with online consumers. It is able to reach consumers through the website and online branding assets including digital advertising, email marketing, online brochures, etc. A wide spectrum of tactics that fall under the umbrella of “digital marketing” are as follows:

Search Engine Optimization (SEO)

SEO optimizes the website to rank higher in the search engine results pages. Therefore increasing the amount of organic and free traffic the website receives. Websites, blogs and infographics are the channels that benefit from SEO.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and consumers is achieved through content marketing. The channels that can play a part using this strategy include blog posts, Ebooks, infographics, online brochures, etc.

Social Media Marketing

The brand and content will be promoted through social media platforms to increase brand awareness, traffic volume and lead generation for the business. Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest and Google+ are some of the potential channels that can be used.

Pay-Per-Click (PPC)

PPC is a method that drives traffic to the website by paying a publisher every time your ad is clicked. Google AdWords is a common type of PPC that allows you to purchase top slots on Google’s search engine result page —  you pay per click of the links posted. Some optional channels where PPC thrives include Facebook ads, Twitter posts, LinkedIn messages, etc.

Marketing Automation

Basic marketing operations may be selectively automated to cover repetitive tasks such as email newsletters, social media post scheduling, contact list updates, lead-nurturing workflows, campaign tracking and data, etc.